Birmingham and West Midlands Pass

Birmingham and
West Midlands
Pass

The only ticket you need when visiting Birmingham and the West Midlands!

Welcome to Birmingham and West Midlands. The home of the Peaky Blinders, Black Sabbath, the Balti, Lord of the Rings, William Shakespeare, and Cadbury Chocolate.

Discover the best of the West Midlands with the Birmingham and West Midlands Pass. This all-in-one digital pass opens the doors to the region’s top attractions, including the Cadbury World, Warwick Castle, Legoland Discover Centre, West Midlands Police Museum, and so much more. Beyond these must-see sites, you’ll enjoy exclusive discounts at local hotels, restaurants, shops, and unique experiences.

The pass is your key to exploring the region’s rich heritage, vibrant culture, and stunning landscapes, all while saving on your adventures. Get your Birmingham and West Midlands Pass today and experience the heart of England like never before.

Find out more about the West Midlands on visitbirmingham.com.

Why choose the Birmingham and
West Midlands Pass?

Save money

Get huge potential savings over standard admission prices. The more you explore, the more you save.

Save time

Save time planning your trip. Find things to do, discover hidden gems, and book all your attractions in one place.

Your way

You are in control of your sightseeing! Create your perfect itinerary and then explore at your own pace. 

All-in-one

Manage your bookings, get attraction information and local tips on the go all in the palm of your hand.

How does the pass work?

Cadbury World

The Birmingham and West Midlands Pass is simple and easy to use. Available as a 1, 2, or 3-day pass, simply present the pass QR code at the entrance to each attraction you wish to visit.

Choose your pass duration and purchase your pass. Check your inbox for the link to your digital pass and booking app. Activate your pass for the date you would like to use it.

Check if any of the attractions that you plan to visit require you to pre-book and book your slots following the instructions in the booking app included with your pass.

Then you are ready to start exploring Birmingham! Simply present your pass QR code and/or tickets at the admission desk or payment point for each attraction to gain free entry.

Choose your pass

1-Day Pass

1-Day Pass
Adult
£70.00
Child
£55.00

2-Day Pass

Birmingham and West Midlands Pass
Adult
£95.00
Child
£80.00

3-Day Pass

Birmingham and West Midlands Pass
Adult
£120.00
Child
£100.00

The West Midlands in pictures